One of my favorite parables is about a man who arrives in a village with what he claims is a magic stone. Put the stone into a pot of water over a fire, he says, add a just few ingredients—some vegetables, some old ham bones, a few spices—and soon you will have a delicious, life-giving soup with magical healing properties.
In this folk tale, the man is a trickster: The point of the story is that his magic stone is just a plain old rock. To modern eyes, however, this man is an entrepreneur. His “magic stone” is perhaps the germ of an idea, a product concept, or a marketing innovation. The entrepreneur takes the stone and adds ingredients (commodities or software), attracts people, gets them to work together, and perhaps tosses in a pinch of branding. The result is value where before there were only unexploited resources.
|6 Foreign Foods Invented In USA|
|Why ‘Lumberjack’ is No Longer a Job|
|The Invention of the Red Party Cup|
|Let the Dogs Do the Laundry|
|How the Differential Gear Works|
|Taking Kid’s Inventions to the ‘Next Level’|
|Romanian Salt MineThat Became a Tourist Attraction|
|How Simple Ideas Lead to Scientific Discoveries|
|A Day in the Life of a Mortician|
|50 Years, 50 Toys|