Squaw Valley Lake Tahoe, a ski resort on the California side of Lake Tahoe, has opened the world’s first ski-thru Starbucks.
The new mountaintop Starbucks at 2,400 metres allows customers to grab a coffee without taking off their skis or snowboard.
“We worked closely with the design team at Starbucks to create a one-of-a-kind experience that we know our guests will truly enjoy,” said Andy Wirth, Squaw Valley’s president and CEO. “Nowhere else in the world can skiers and riders enjoy a delicious Starbucks coffee without missing a beat on the slopes.”
What could you sell via a ski-thru?