Kitsy Lane is the first and only social commerce platform that enables anyone to open their own fashion boutique—from college students and stay-at-home moms, to fashion bloggers, stylists, celebrities, and even the fashionista next-door—as the Kitsy Lane Platform harnesses the power of their social networks to sell exclusive pieces from emerging jewelry and accessories designers. Kitsy Lane not only eliminates startup costs, time commitment, and other headaches typically associated with running a home-based business, but like an online version of The Girls shopping trip to the mall, Kitsy Lane also allows its boutique owners to share and sell their favorite pieces with friends, family, and beyond. With Kitsy Lane, boutique owners will simultaneously grow their customer bases and their Kitsy Lane boutique business, acting as the new personal shopping consultant of the digital age.