Niche Biz: Homeless Hotspots

Homeless Hotspots

NY Times: “With a project called Homeless Hotspots, a marketing company is helping out with this, while helping the homeless and promoting itself. Homeless people have been enlisted to roam the streets wearing T-shirts that say “I am a 4G hotspot.” Passersby can pay what they wish to get online via the 4G-to-Wi-Fi device that the person is carrying.”

According the advertising company that came up with the idea, Homeless Hotspots attempts to modernize street newspaper for the digital age.


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