So what does it mean to “brand yourself?” Branding yourself means making yourself visible, and communicating via all avenues your personal value and what your stand for, with total clarity and consistency. It’s especially important to highlight your uniqueness in some easy to remember way, so people will think of you and what you do, in case they need your product or service.
Then do the same to brand your company. Branding guru Catherine Kaputa, in her latest book “Breakthrough Branding” says that branding is all about building a recognizable identity, and associating it with benefits and positive consequences.
How have you branded yourself and your company lately?
Photo by Nicolas Nova
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