An IKEA store in Australia has taken the created a “playground” for bored men, complete with Xbox consoles, pinball machines, continuous televised sport and free hot dogs called MÄNLAND.
MÄNLAND is being trialled for four days this Father’s Day weekend as a male-only play space to hang out in while wives and girlfriends peruse the aisles.
Publicity manager Jude Leon said the idea was modelled on the Swedish furniture giant’s existing child play area, SMALAND.
Ms Leon said women were given a buzzer to remind them to collect their other half after 30 minutes of shopping.