Unique Marketing: Adopt-A-Guy Boutique

The Inquisitr:

The Adopt A Guy pop-up boutique may now have women shopping on the Street of Happiness in Paris asking one another, how much is that hottie in the window? The French dating website, Adopte Un Mec opened up the new “store” in the heart of the city’s fashion district. There, displayed inside glass containers which resemble doll boxes, are real men with monikers liked Mr. Muscles and The Rocker.

Paris shoppers may find themselves going home from their shopping trip with far more than a new pair of designer shoes. The eligible bachelors displayed in the windows of the Adopt A Guy boutique are actually on display for only promotional purposes, but the dating website operators are eager to find matches for all their clientele, The Sun reports.

The unique marketing plow was designed to appeal to a woman’s desire to be in the driving seat when it comes to dating. Both guys and gals can sign up with Adopte Un Mec, but only the ladies are permitted to send messages to potential suitors.

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