Starting a company can be a long, hard slog, with many opportunities to quit along the way. But as Mobile Posse founder Jon Jackson discovered, sometimes persistence pays off.
Jackson last week raised a $5 million Series C round to continue his company’s new strategy of using idle mobile phone screens to deliver ads and information to users.
The funding was led by a new investor, Harbert Venture Partners, and included current investors Softbank Capital, Court Square Ventures and Columbia Capital. It builds on the $2.5 million insider round from those current investors that allowed Jackson to start the shift 28 months ago.
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