Stuff.co.nz:

Photographer James Madelin never expected a flash of inspiration would turn him into a successful entrepreneur.

There was a lighting effect he couldn’t create in his photography without using very expensive equipment. He did some research and decided to have a go at creating his own ring flash in order to get the effect.

“After a few unsuccessful attempts I built one that worked spectacularly well, but the problem was duct tape and tin foil is really not a good look.”

He finally decided to buy one like he had made, but there was nothing like it on the market.

“The proverbial light bulb went off over my head. I thought, ‘there must be other photographers around the world like me’.”

The orbis ring flash he designed as a result proved popular with photographers. Soon after launching the product online, distributors began to call.

Madelin’s flash is now sold in camera shops in more than 20 countries.

He has slowly added to enlight photo’s range of products, the most recent a cable to connect a photographer’s iphone and camera.

Originally posted by Cris Zimermann on October 10, 2013 in Ideas.

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