Although door-to-door sales has fallen on hard times in the US, it still works elsewhere. One place that is having tremendous success with the model is Uganda, in Africa:
What if every time people came up with a new product, they also had to devise a completely new way to sell it? Imagine that we had no Amazons, eBays, Targets or Walmarts — no distribution chain at all, and no stores near potential buyers. Nor is there a way for potential customers to learn about the product. Oh, and they can’t afford it anyway — they can’t afford much of anything.
Many of the world’s poor occupy this alternate universe. Every week someone comes up with an ingenious new water filter, vitamin packet, solar lamp, efficient cookstove, fortified food, new medicine. But these great ideas often fail, or simply don’t reach many people — for want of a business model.
While we like new technologies at Fixes, what we love are new ways to get these technologies to people who need them. Living Goods, which operates in Uganda, has a very promising model. It brings goods the poor need to their doorsteps, at below-market prices. Most important, Living Goods is building a business with the potential to sustain itself — it has already hit some important milestones. That’s the key to a long life and wide growth — to helping vast numbers of people.
|100 People you Should Follow on Twitter in 2014|
|How the heck does the stock exchange work, anyway?|
|This Video Will Make You Wish You Were an Entrepreneur in the 1980s|
|The Chinese Train That Never Stops|
|Even the Shopping Cart Needed Marketing|
|Entrepreneurs Take Too Many Showers|
|Science is Cool, Even the Science of Christmas Trees|
|3D Print Your Unborn Baby|
|How to Attract Better Clients|
|The Economics of North Dakota’s Oil Boom|