Rather than thinking of themselves as builders or architects of a business, entrepreneurs should think of themselves as prospectors.
Prospectors have one fundamental goal – to find gold!
Prospectors have a general notion where gold might be, but they know it is going to take some digging to find it. They may think a certain hill might hold promise, so they test that hypothesis by grabbing their pick and shovel and getting to work. If that hill does not contain gold, they move onto the next prospective site.
Hopefully, if they work hard and follow their knowledge, patience will pay off and eventually they will strike gold.