Groceries Become More Male Oriented

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Food makers, including giants Kraft Foods Group Inc. and General Mills Inc., eager for any potential new sales, are trying to win over men. Research indicates men are doing a greater share of the grocery shopping and meal preparation.

In a June survey of 900 meat-eating men ages 18 to 64, 47% were deemed “manfluencers” by Midan Marketing LLC, a Chicago market research group focused on the meat industry. Manfluencers are responsible for at least half of the grocery shopping and meal preparation for their households.

Food company executives hope more men shopping means new opportunities for foods some men have traditionally shied away from in this country, including yogurt and hard cider. The changes are often cosmetic: larger portions or darker color schemes instead of recipes on the backs of packages.

Read the rest: Groceries Become a Guy Thing


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