Niche Biz: Beauty Sleep In A Bottle

STL Today:

After spending a bulk of his career developing energy drinks, Clark Wolfsberger’s latest venture is the polar opposite.

His company, University City-based Big Quark, launched BeautySleep, a 2-ounce beverage that’s touted as a sleep enhancer and an anti-aging elixir, last fall.

The drink’s now sold at more than 500 spas, salons and retail stores around the country, including Soft Surroundings, a Creve Coeur-based clothing and home furnishing chain and catalog business, and Wolfsberger is shopping the drink to grocery chains. He’s on track to sell 265,000 units this year and is projecting hitting the 1 million mark in 2012.

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