Brainstorm A Great Business Name

Entrepreneur:

When it comes to brainstorming company names, often quantity matters more than quality — at least at the start of the process. Here are a few guidelines for generating a whole lot of quantity. Once you have at least a handful of solid contenders, you can decide on the quality.

1. Gather the right people and materials.

2. Loosen up.

3. Start generating.

4. Generate some more.

5. Share and build.

Photo by Mark Hunter


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