Today in Entrepreneurial History: December 3

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Neon lighting consists of brightly glowing, electrified glass tubes or bulbs that contain rarefied neon or other gases. Neon lights are a type of cold cathode gas-discharge light. A neon tube light is a sealed glass tube with a metal electrode at each end, filled with one of a number of gases at low pressure. A high potential of several thousand volts applied to the electrodes ionizes the gas in the tube, causing it to emit colored light by fluorescence. The color of the light depends on the gas in the tube. Neon lights were named for neon, a noble gas which gives off a popular red light, but other gases and chemicals are used to produce other colors, such as helium (yellow), carbon dioxide (white), and mercury (blue). Neon tubes can be fabricated in curving artistic shapes, to form letters or pictures. They are mainly used to make dramatic, multicolored glowing signage for advertising, called neon signs, which were popular from the 1920s to the 1950s.

Georges Claude, a French engineer and inventor, presented neon tube lighting in essentially its modern form at the Paris Motor Show from December 3–18, 1910. Claude, sometimes called “the Edison of France”, had a near monopoly on the new technology, which became very popular for signage and displays in the period 1920-1940. Neon lighting was an important cultural phenomenon in the United States in that era; by 1940, the downtowns of nearly every city in the US were bright with neon signage, and Times Square in New York City was known worldwide for its neon extravagances. There were 2000 shops nationwide designing and fabricating neon signs. The popularity, intricacy, and scale of neon signage for advertising declined in the U.S. following the Second World War (1939–1945), but development continued vigorously in Japan, Iran, and some other countries. In recent decades architects and artists, in addition to sign designers, have again adopted neon tube lighting as a component in their works.

For more on Georges Claude and his invention of neon lighting, read History of Industrial Gases.

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