December 5, 2013

Branding Mistakes To Avoid

The Washington Post: Your brand isn’t just a logo and a name; it’s part of your business plan. It’s the promise you make to customers about what they can expect in all interactions with your people, products, services and company, shaping sales, employee adoption, decision-making and more. And while there’s no cookie-cutter model for building […]

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From Homeless to Cookies

PhillyTrib: For Jason Mercado, being laid off in the current recession couldn’t have come at a better time. In less than a year, he has gone from laid off and homeless to a budding entrepreneur. “I look at it as a blessing,” said Mercado, speaking of his erstwhile hard times and joblessness, as the big

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How To Encourage Innovation

The Washington Post recently asked people what they thought would help encourage more people in the US to create inventions. Here is what they had to say: Revolutionize the American education system Reform the patent process Innovation is not just for the talented few Media platforms for competition Public sector creativity Do you agree?

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