Businessweek has the story of Sweet Dreams Girlz. The company founded by two young sisters, Brea and Halle out of their need for skin and fragrance sensitive beauty products.
â€œWell, it was kind of my idea,â€ says Halle, a sixth-grader. â€œWe were going to have a spa night at home, so we went to the local store and found that there werenâ€™t any girlsâ€™ beauty lines. So I turned to my sister and said, â€˜Why donâ€™t we start our own?â€™â€
Brea agreed. â€œI had sensitive skin when I was younger,â€ she says. â€œI had issues finding products that were natural and that didnâ€™t irritate my skin. I thought it was good ideaâ€”we should start something on our own.â€
Sweet Dreams Girlz launched in 2010 with a $6,000 investment from their parents. According to Lisa, who owns a plus-size fashion line called Honey Clothing, the girlsâ€™ company brought in roughly $22,000 in revenue last year. This year, so far, theyâ€™ve pulled in $5,000. Their most popular items, they say, are the Pink Sugar Body Wash Smoothie, Iced Lemon Cookie Body Wash Smoothie, and the Body Frosting Moisturizer. â€œThe girls always loved things that are sweet,â€ say Lisa, explaining the sugary labels. (Other scents include Chocolate Chip Cookie, Pomegranate Peach, and Marshmallow.) â€œThese are the things they like. They vetted all of the products with their friends in their own little focus group.â€