December 22, 2013

How To Do a Marketing Audit

A marketing audit is a structured review of a business’s current marketing activities that is done to ensure that the marketing plan is performing as expected. Each aspect of the marketing plan is reviewed to determine whether or not it has led to increased revenue. The audit should be very comprehensive and look at a […]

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Making Tables From Hangers

This is Somerset: The patriotic table tops are the work of inventor and entrepreneur Nick Stillwell, who created them using recycled coat hangers supplied by the Frome store. Between 500 and 600 coat hangers have gone into each of the first two 8ft by 4ft table tops, each weighing 35kg. Mr Stillwell, who founded Protomax,

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Vietnam’s Entrepreneurs

Oman Daily Observer: Internet entrepreneur Thao Phuong earns twice as much money each month selling tropical fruit online to Hanoi housewives as she does from her day job working at a local post office. The 28-year-old buys fruit such as pomelo, oranges and durian direct from farmers, markets it in Vietnamese-language online forums, and delivers

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Trends: Hooters-Style Dining

Boston.com: Twin Peaks is part of a booming niche in the beleaguered restaurant industry known as “breastaurants,” or sports bars that feature scantily clad waitresses. These small chains operate in the tradition of Hooters, which pioneered the concept in the 1980s but has struggled in recent years to stay fresh. Instead of relying on lust

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Animal Track Sandals for Kids

A Japanese company called Kiko is now offering wooden sandals called Ashiato for kids that leave animal tracks in the sand as they walk. The website is in Japanese, but here’s what I’ve been able to figure out via Google’s translate tool: Ashiato are children’s clogs with animal footprints. Shapes available include a cat, owl,

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