Volunteering at a local community center didnâ€™t originally seem like a path for economic success for Notre Dame alumni Xavier Helgesen and Christopher â€œKreeseâ€ Fuchs. However, the duoâ€™s found their idea to sell used and unwanted books online taking on a new life due to their experiences with the Robinson Community Learning Center. Since its beginnings as a single book drive in 2002, Better World Books has become a full fledged socially and environmentally responsible business that sells reused or recycled books, while donating money and books for non-profits. Their business model rests of the triple bottom line: profiting through promotion of social good, environmental sustainability, and economic success. With over 6 million books donated, 85 million reused or recycled and earning an annual revenue of over $55 million in 2011, Better World Books seems to be achieving all three.
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