First it was Swiss Life, now AXA has joined the party. Insurers have started selling e-reputation insurance products to protect your family’s image on the internet. Called â€œProtection Famille IntÃ©gr@leâ€, AXAâ€™s new product will protect you against identity theft, credit-card fraud, harm to your online reputation and e-commerce disputes. Both insurers use a dedicated e-reputation agency called the â€œReputation Squadâ€, which will remove all problematic content, while providing psychological support and dealing with legal and administrative issues.
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