A reader wrote:
Hi Dane. Is mystery shopping a real thing? Can you really get paid to visit stores and make reviews?
Excellent timing. I just received an email from the mystery shopping company that services the local hardware store in my community, and they have a new assignment.
(This isn’t a paid review or anything, and I’m not compensated if you sign up with them.)
Strategic Reflections is a mystery shopping company that provides retail stores, financial institutions, grocery stores, convenience stores, and restaurants a direct insight into customer experiences.
Mystery shopping can assist every service business by providing direct insight into the operational efficiency of any company. Through a recent shopperâ€™s evaluation of current customer service levels, sales efforts, product knowledge, and location appearance; the client is able to understand where strengths as well as weaknesses exist. The information provided by our mystery shoppers will aid management in the development of programs to enhance customer relations and repeat business.
One of the local hardware stores posted on Facebook a few weeks before Christmas that they were looking for mystery shoppers. I figured I’d sign up and see how it all worked.
After signing up, and entering my zip code, I’m notified via email (and occasionally via telephone) when there’s an open opportunity in your geographic area.
After selecting the assignment online, you’re given a set of instructions. I’ve included them below.
After visiting the store and buying something small, you go back to the website and complete a mult-ipage evaluation. And then, the company sends you your payment. ($13 in this case.)
Are you going to get rich doing mystery shopping? No. Can you get rich in the mystery shopping business? Sure, just start a company yourself and sell stores and restaurants on your service. In my little town, there are probably 50 businesses that could use this service. I’m sure that in your town there are at least that many.
Mystery Shopper Instructions