Hi! I'm Dane Carlson, and welcome to the Business Opportunities Weblog. I've been publishing this website, by myself, and sometimes with the help of others for over twelve years now. You'll notice two things about this site right away:

  • We have tons of content. In fact, since November 2011, I've published more than 26,000 posts on thousands of different business ideas and opportunities.
  • We don't sell much advertising. In late 2013, I realized that by selling advertising, what I was really selling was my readers. In 2014, I've already radically cut down on the number of ads and will hopefully keep cutting.

Fly Signs

WSJ In Charge:

It’s a bird. It’s a plane. No wait—it’s your ad in the sky.

According to an article in today’s WSJ, old-fashioned airborne advertising is a popular marketing medium for businesses this summer thanks to consistently hot, sunny weekend weather. It says that most likely to benefit are beachside establishments with products or and services that help celebrate summer.

Skywriting and banners towed by humming planes are undoubtedly tough for consumers to ignore. They’re also a relatively inexpensive advertising option compared with other classic formats like television commercials and glossy magazine ads. FlySigns.com, a national aerial-advertising company based in Los Angeles, charges companies about $500 an hour to tow ads behind a plane at about 45 to 60 miles an hour, the WSJ article states.

Image by FlySigns.com.

About these ads

Originally posted by Dane Carlson on January 27, 2014 in Ideas.

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