Hi! I'm Dane Carlson, and welcome to the Business Opportunities Weblog. I've been publishing this website, by myself, and sometimes with the help of others for over twelve years now. You'll notice two things about this site right away:

  • We have tons of content. In fact, since November 2011, I've published more than 26,000 posts on thousands of different business ideas and opportunities.
  • We don't sell much advertising. In late 2013, I realized that by selling advertising, what I was really selling was my readers. In 2014, I've already radically cut down on the number of ads and will hopefully keep cutting.

Innovative people don’t sit around waiting for solutions to come to them, they create their own. That is what Sherryl Mascarinas did when she launched her hairclip business. However, that is not how it started.

Sherryl began making her hairclips in 2005. She wanted something special that her daughters could wear. After a while, she began making the clips as gifts for friends and family. According to ctpost.com, she eventually made the natural progression into her own business, Lizzie, Izzie + James.

Demand grew when, in 2008, she started to sell products on Etsy, an online retailer catering to people who make crafts. She also knocked on doors and convinced operators of children’s boutiques like Krik-It in Fairfield and Wilton, Candy Nichols and Let’s Dress Up in New Canaan and Amy Coe in Westport, that she offered a product that would do more than just take up space.

“They liked what they saw. A lot of retailers want to touch and feel it,” said Mascarinas, 35, whose experience runs from a makeup artist to account manager for a unit of Cosmopolitan Cosmetics to store manager for Oilily Lily, a children’s clothing store.

Realizing that she could not keep up with orders, she enlisted talented area crafts people to produce items, including a line of hair clips, headbands and felt party crowns for children, ranging from $7 to $30.

Image from Lizzie, Izzie + James

About these ads

Originally posted by Angela Shupe on February 9, 2014 in Ideas.


Related Posts

import export business
BluePromoCode - Fast, reliable coupons