Hi! I'm Dane Carlson, and welcome to the Business Opportunities Weblog. I've been publishing this website, by myself, and sometimes with the help of others for over twelve years now. You'll notice two things about this site right away:

  • We have tons of content. In fact, since November 2011, I've published more than 26,000 posts on thousands of different business ideas and opportunities.
  • We don't sell much advertising. In late 2013, I realized that by selling advertising, what I was really selling was my readers. In 2014, I've already radically cut down on the number of ads and will hopefully keep cutting.

Australian ChildsPlay Marketing aims to help business owners create their own marketing campaigns without spending an arm and a leg hiring experts, reports trendspotter Springwise.

Toward that end, it now offers a set of cards containing 125,000 different marketing ideas. The first deck helps businesses identify the target audience for their campaign—first-time clients, journalists or passing traffic, for example.

The second, meanwhile, offers a variety of potential offers such as promotional sales, samples or new services. The third and final deck helps business owners choose a communication vehicle, with options including cinema advertising, packaging or mail-outs.

Zeroing in on a card from each deck, then, guides businesses toward the best campaign to fit their needs.

Photo by ChildsPlay Marketing.

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Originally posted by Rich Whittle on February 9, 2014 in Ideas.

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