Australian ChildsPlay Marketing aims to help business owners create their own marketing campaigns without spending an arm and a leg hiring experts, reports trendspotter Springwise.

Toward that end, it now offers a set of cards containing 125,000 different marketing ideas. The first deck helps businesses identify the target audience for their campaign—first-time clients, journalists or passing traffic, for example.

The second, meanwhile, offers a variety of potential offers such as promotional sales, samples or new services. The third and final deck helps business owners choose a communication vehicle, with options including cinema advertising, packaging or mail-outs.

Zeroing in on a card from each deck, then, guides businesses toward the best campaign to fit their needs.

Photo by ChildsPlay Marketing.

Originally posted by Rich Whittle on February 9, 2014 in Ideas.


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