Todayâ€™s consumer market is quite different than it was a decade ago: the large age group called the â€œbaby boomersâ€ are entering their golden years; more seniors are living by themselves than ever before and are therefore in charge of the household purchases; and, according to Pew Research Centerâ€™s Internet & American Life Project, over 53 percent of Americans over the age of 65 regularly log on to PCs, laptops, and tablets. What does this mean for marketers and business-owners? Older, mature adults are a consumer base that should not be overlooked, and outdated advertising tactics are rapidly diminishing in effectiveness.
This populationâ€™s increased web traffic has resulted in a significant raise in the number of seniors with Facebook accounts. In fact, the use of social networking sites by this age group grew 150% in just two years. The report Digital Seniors states that, of the approximately 20 million seniors currently using the Internet, almost half of them are on Facebook.
How can marketers appeal to this untapped niche? Here are four ways that businesses can successfully reach seniors through their Facebook business pages, and examples of companies that are already on the right track.
With seniors using Facebook in record numbers, marketers have a great opportunity to reach them directly. However, itâ€™s not enough just to have a Facebook business page. By utilizing these suggestions, businesses can make the most out of their marketing plans.
Photo by Shutterstock/Goodluz.
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