Pam Hendrickson and Mike Koenigs have just released their first co-authored book, Make, Market, Launch It: The Ultimate Production Creation System for Turning Your Ideas into Income.
Make, Market, Launch It is aimed at potential and current entrepreneurs who have a particular expertise they want to turn into a new source of income. Its seven-step system walks readers through the process of turning those ideas into a suite of products they can sellâ€”books, live events, online courses, coaching programs and more.
"We believe that the world is hungry for authentic voices. Everyone has a unique perspective to make sense of the world. Make, Market, Launch It offers a simple, seven-step system for turning that expertise into a product or service to create a new source of revenue," Hendrickson explains.
The book presumes no prior experience in business, making it easily accessible to first-time entrepreneurs.
"It's my life's mission to create a million new entrepreneurs," Koenigs says. "The Make, Market, Launch It book is a significant piece of that mission."
In addition to offering strategies for brand-new entrepreneurs, the book also offers insights for existing business owners. It can also help people with existing products maximize their marketing and sales efforts.
"We want to help people create something meaningful that leverages their unique knowledge and experience," Hendrickson says.