With malls and shopping centers staring at record vacancies, The Star Tribune reports the lowly pop-up store is making a comeback. And it’s no longer limited to the fly-by-night store, as major chains try to wisely spend the cash they do have.
Toys ‘R’ Us just opened 80 temporary stores across the country in an aggressive play for the holiday toy shopper. Splashy fashion brands like Gucci and Gap are using temporary stores to market new product lines. And for the first time in years, mom-and-pops are getting a crack at prime real estate at affordable prices.
The glut has given merchants more choices, better locations and an edge at the negotiating table with landlords who are highly motivated to keep as many lights on as possible.
Photo by Star Tribune.
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