February 16, 2014

A 21st Century Chimney Sweep

A tree surgeon in the UK has discovered an upside to the rising energy costs; more of his customers are using the branches he trims to heat their homes. That sparked an idea: why not offer to clean their chimneys as well? Weston Mercury: Mr Drinkwater said: “My customers kept asking me if they knew

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Making Ads That Whisper To The Brain

What happens in our brains when we watch a compelling TV commercial? According to The New York Times for one thing, certain brain waves that correlate with heightened attention become more active, according to researchers who have used EEGs, or electroencephalographs, to study the brain’s electrical frequencies. Brain waves that signal less-focused attention, meanwhile, tend

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Redesigning The Robe

It seems so simple, how could no one have thought of it before? That was the thought that crossed through Jessica Mashkevich’s mind when she created a unique robe that can be taken apart piece-by-piece. The OmniRobe can be worn four ways. The garment goes on like a regular robe, but portions of it easily

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An Icelander’s Delight!

When the native-born Icelander, Siggi Hilmarsson, came to the U.S. he was repulsed by all the over sweetened foods available. Having been raised on raisins for candy and raw vegetables for snacks, his palate was overloaded with the heavy sugar content in most American food. Missing the food from home, he decided to try to

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Using Rattlesnakes Fight Cancer

Popular Science: An Irish company is using four American diamondback rattlesnakes in a new clinical trial that will test snake venom as a treatment for cancer. The snakes, which hail from the Albuquerque BioPark, will be allowed to bite something and have their venom extracted humanely. The venom contains proteins that will be extracted and

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