If you are an expert in something, you can offer your advice online — and turn that expertise into dollars.

Mashable reports that small business owners are especially good candidates to become online experts, because they know their industries inside and out.

Michele Gorham, owner of the Andover, Mass.-based Cookie Central bakery, is one small business owner who has turned her expertise into dollars online.

She has created hundreds of blog entries about how to build a business, run a bakery, and other helpful topics; and she continuously answers customers’ direct questions through various social media platforms, including Facebook, Twitter and Yelp.

Because of Gorham’s rich content contributions, her listings on various sites are highly trafficked and regularly found by search engines — generating more sales for her business.

Photo by Cookie Central.

Originally posted by Rich Whittle on February 16, 2014 in Ideas.

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