The bartering economy is quickly ballooning with help from a growing number of time banks that allow participants to perform services and get their time “banked” in exchange for other services (i.e. a one-hour acupuncture session for an hour of dog walking). Now individual businesses are starting to recognize that bartering could benefit them.
Take Molasses Books, a new bookstore in Brooklyn, New York that lets customers trade books for coffee or other books. Eventually the shop will allow patrons to trade in their books for beer and wine. Itâ€™s a brilliant marketing campaign to attract new customers–and used books. Because somehow, it seems like a better deal to get a coffee or beer for used books instead of a couple bucks in cash.