How Technology Has Reinvented The World Of Trade Shows & Conferences

How Technology has Reinvented the World of Trade Shows & Conferences

Trade shows have always been a great way for industries to come together to exhibit the products that they offer. And while attendees of these shows have traditionally offered the same marketing techniques and skills, such as product demonstrations and promotional giveaways, these methods have changed drastically with the inclusion of technology. Not only does technology afford you the opportunity to pack lighter for a trade show, but it also means that you can offer more detailed and exciting presentations like never before. Here are a few ways that technology has reinvented the world of trade shows and conferences.

Detailed Displays
Being able to draw people in and interest them with your product is the key to all trade shows. After all, when you have your competition sitting right next to you, then you have to prove why you are different and a better choice for the customer to spend their time looking at. Old trade shows included simple signage or even tri-fold presentation boards that look similar to a youth science fair. But now trade shows consist of neon lighting, huge displays and unique and creative logos. The more that your display is detailed, the better chance you have to stand out at the trade shows.

Interactive Exhibits
Not only should trade show attendees look to draw customers in with displays, they should aim to keep them there with interactive exhibits. There are now tons of options when it comes to technology and interaction at a trade show booth. For example, maybe the company offers an app that allows you to test out their product. Or another options is an interactive screen where you actually have to move your body to be part of the experience. The options are limitless and companies continue to raise the bar with the type of exhibits they bring to trade shows.

Event Organization
Trying to find out the best way to organize a trade show used to be incredible difficult. With multiple booths and conferences to go to, how does someone ever organize it all? And keep everything live for everyone to see in real-time, with new event mobile apps on the market, it is now easier then ever. You are able to keep lists of to-dos, communicate, and keep track of everything in one place. This type of application helps organize trade shows and make it and easier experience for everyone to enjoy.

Immediate Sales
If you’ve been going to trade shows for long, imagine how many clients you’ve probably lost because they said they’d buy your product but changed their mind when they got home. And if you are new to trade shows, you can rest assured that the number is far too high. But now you can use programs on your smartphone that allows you to make transactions immediately at your booth. You simply swipe their card once and the transaction is complete. It’s easier than ever and allows for less room to lose a sale due to buyers remorse.

Future Customer Interaction
Lastly, trade shows are more than just getting talking with clients the day of. Instead, it’s a chance to build lasting relationships. And while email be something that is taken for granted nowadays, imagine what it was like just 20-years ago when not everyone had an email account. Trade show attendees would actually have to pick up the phone and dial their customers one at a time. However, now you can simply just write up a sample email and send it to everyone that you met at the trade show. This is incredibly easy and allows for longer lasting customer interactions.

Trade shows have always been a place for industry, technology and innovation to come together. And as all three become more advanced, so does the atmosphere surrounding trade shows.

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