In the book Remember Me: A Lively Tour of the New American Way of Death, by Lisa Takeuchi Cullen we meet characters like Lou Stellato, a futurist among funeral directors, who declares, “Funeral service as we know it is over.”
Cullenâ€™s book explains the issues of the shifting funeral industry and, incidentally, the process that individuals take to shift their careers so as not to get left behind. This is a great lesson in specializing, because the funeral information is hilarious (for example, Costco broke the casket monopoly) and shocking (people turning their loved ones into diamonds â€“ yes, thereâ€™s a new process…)
The biggest problem for funeral directors is that by 2025 most funerals will not involve caskets. This means no big profit from the panic of a last-minute, overpriced casket. No profit from renting a room for the viewing. In fact, there is the possibility that most funerals could bypass the funeral home altogether.
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