Don’t bother going to Jan Bredack’s new Berlin (Germany) supermarket if you’re looking for any of the following items: meat, fish, milk, eggs, honey, leather or wool. Veganz, as the shop’s name would suggest, is a strictly, 360-degree animal-free zone. It is also the first of its kind, at least in Europe, according to Bredack, the store’s 39-year-old owner.
Bredack, who until recently was a manager at Daimler, says his aim was to create a place where people with exacting diets could come and shop in an “uncomplicated” way. Veganz shoppers, in other words, don’t have to scour the small print on packaging to try and figure out what the products inside contain.
There are between 80,000 and 500,000 vegans in Germany.