Donâ€™t bother going to Jan Bredackâ€™s new Berlin (Germany) supermarket if youâ€™re looking for any of the following items: meat, fish, milk, eggs, honey, leather or wool. Veganz, as the shopâ€™s name would suggest, is a strictly, 360-degree animal-free zone. It is also the first of its kind, at least in Europe, according to Bredack, the storeâ€™s 39-year-old owner.
Bredack, who until recently was a manager at Daimler, says his aim was to create a place where people with exacting diets could come and shop in an â€œuncomplicatedâ€ way. Veganz shoppers, in other words, donâ€™t have to scour the small print on packaging to try and figure out what the products inside contain.
There are between 80,000 and 500,000 vegans in Germany.