Zahra Huber, of WWWJ Detroit, recently spoke to a company representative about the product and their marketing with zombies:
Company president Steve Hornady came up with the idea for Zombie Max bullets because of his love for zombie movies and shows.
“After it gained some acceptance among some of us here in the company got on board with the idea we decided just to have some fun with a marketing plan that would allow us to create some ammunition designed for that … fictional world,” Deger said.
He said the Zombie Max and Z-Max bullets are Hornady’s most successful products.
“This is probably one of the only (product) launches that we’ve seen when people who are not in the hunting and shooting industry will go out and they will purchase this,” Deger said.
“I mean, I’ve heard of guys who buy it just because they think the packaging is cool and they set it on their cube and they don’t even own a gun,” he said. ”It has that sort of cross-market appeal, which I think is rare to find these days, where you can actually sell something that will transcend not just one market but go into several.”