Zahra Huber, of WWWJ Detroit, recently spoke to a company representative about the product and their marketing with zombies:
Company president Steve Hornady came up with the idea for Zombie Max bullets because of his love for zombie movies and shows.
â€œAfter it gained some acceptance among some of us here in the company got on board with the idea we decided just to have some fun with a marketing plan that would allow us to create some ammunition designed for that â€¦ fictional world,â€ Deger said.
He said the Zombie Max and Z-Max bullets are Hornadyâ€™s most successful products.
â€œThis is probably one of the only (product) launches that weâ€™ve seen when people who are not in the hunting and shooting industry will go out and they will purchase this,â€ Deger said.
â€œI mean, Iâ€™ve heard of guys who buy it just because they think the packaging is cool and they set it on their cube and they donâ€™t even own a gun,â€ he said. â€It has that sort of cross-market appeal, which I think is rare to find these days, where you can actually sell something that will transcend not just one market but go into several.â€