Set up just off Tottenham Court Road, the billboard allows passersby to have pictures taken of themselves and the words â€œI LOVE YOU MUMâ€ â€” something that could be handy ahead of next Sunday. As Simove says, â€œI wanted an original way to send my Mum a Mothers Day greeting â€” greeting cards and flowers are a bit old hat, but a billboard, now thatâ€™s exciting! I quickly realised that I could design a billboard so that other people could interact with it as well and send their mothers a fun â€˜photo greetingâ€™ tooâ€.
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