The agency paired fresh coffee with fresh news by converting the coffee cup sleeves of Time Hortons into â€˜Headline Newsâ€™ Cup Sleeves. When customers bought a cup of coffee, the baristas would place the coffee cup sleeve into a special printer.
The printer would pull tweets from the Gulf News Twitter account, and print the latest headline of the hour, with a short URL and QR-Code onto the cup sleeve. In this way, customers were informed of the latest happenings of the hour.
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