Ad Agency Turns Coffee Sleeves Into Newspapers

PrintMediaCentr:

The agency paired fresh coffee with fresh news by converting the coffee cup sleeves of Time Hortons into ‘Headline News’ Cup Sleeves. When customers bought a cup of coffee, the baristas would place the coffee cup sleeve into a special printer.

The printer would pull tweets from the Gulf News Twitter account, and print the latest headline of the hour, with a short URL and QR-Code onto the cup sleeve. In this way, customers were informed of the latest happenings of the hour.


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One response to “Ad Agency Turns Coffee Sleeves Into Newspapers”

  1. Affaire18 says:

    Hey very interesting blog!

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