Today’s marketing mix is a collection of both online and offline avenues. In order to run a successful business, you are going to need an online presence and an offline presence as well. Print and digital marketing tools work together to make a business successful. It is this marketing mix that will get your company message through to your target audience. That being said, here are 5 tips that you should implement in order to improve your marketing strategies:
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Print Marketing – Business cards and other print marketing items are as important today as they ever were. You should never underestimate the power of a strategically placed business card.
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Website – Your website and blog are critical to your online presence. Your site should be professionally designed and let your potential customers know who you are, what you do and why they need you. Use a blog to provide interesting yet important information about your company, your industry or your products in general.
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LinkedIn – This social networking site can help you to connect to literally millions of people. Most people today keep an eye out for newcomers and as they hear your name more and more, they will begin to look for you on LinkedIn.
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Press Releases – You just cannot overlook the power of a good press release. Use press releases to introduce your business or new products or to let customers know about upcoming marketing events.
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Email – Emailing your customers lets them know that you are thinking of them as individuals. You never want to lose the personal touch that you have with your customers. Emails will help you to grow your marketing list and keep your customers coming back.
Keep in mind that it is more about the total package when it comes to effective marketing. You have to believe in your business and take the time to let people know about your business.
This article was written by Display Wizard, UK – specialists in design, printing and distribution of display stands for exhibitions, trade shows and events.