Hi! I'm Dane Carlson, and welcome to the Business Opportunities Weblog. I've been publishing this website, by myself, and sometimes with the help of others for over twelve years now. You'll notice two things about this site right away:

  • We have tons of content. In fact, since November 2011, I've published more than 26,000 posts on thousands of different business ideas and opportunities.
  • We don't sell much advertising. In late 2013, I realized that by selling advertising, what I was really selling was my readers. In 2014, I've already radically cut down on the number of ads and will hopefully keep cutting.

Photo by  funadium

Will kids eat more vegetables if they have catchy brand names)?

First, the team tested the effect of positive branding on kids in their choice of one vegetable: carrots. For three days, in 5 school lunch rooms in economically diverse areas, cooked carrots were served. On days one and three, no descriptive labels were placed on the carrot area, but on day two, the carrots were labeled, ‘Food of the Day’ or ‘X-Ray vision carrots.”

Perhaps you’ve guessed that the ‘X-ray vision carrots’ won the carrot-eating contest. Sixty-six percent of the students chose the ‘X-ray vision carrots’, while 32 percent ordered the ‘Food of the Day; 35 percent ate the carrots without a sign on days one and three.

It seems they will!

Photo by funadium.

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Originally posted by Dane Carlson on March 16, 2014 in Ideas.


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