Consumers who’ve long been judicious about what they put into their bodies are now taking the same thoughtful research measures with regard to what they put on them. So, it comes as reassurance that Isa’s Restoratives, a Brooklyn-made line of herbal body care products, have a limited lifespan, just like food. Its Comfrey Salve acts not only as a remedy for Old Man Winter’s wrath but also as a catchall cure for everything from superficial burns and minor nerve damage to diaper rash. The relatively new line has already been picked up by Terrain, Urban Outfitters’ similarly nascent garden-focused store.
Why This is a Business Opportunity First came herbal supplements (organic medicine), then organic food and now organic lotions and beauty creams. What’s next? Organic car washes? Organic paint? Organic laundry soap? If you figure that out before everyone else, you’ll be a winner.