Marketplace:

For years, if you wanted illegal drugs in New York City, you’d get the number of an anonymous dealer who would show up at your location with the goods. Now an entrepreneur who goes by the name of “Ronnie” is trying this technique with… grilled cheese sandwiches. Hungry customers get Ronnie’s number from a friend, or a friend-of-a-friend, and they text their order, and in 15 minutes or less they get a hot, grilled cheese anywhere in the Lower East Side.

Video after the jump.

 

Originally posted by Dane Carlson on March 20, 2014 in Ideas.

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