“Literally, this market is just exploding,” said publisher Upendra Mishra.
In the Indian culture, marrying off a child is a matter of pride, and parents spare no expense to throw a traditional wedding, said wedding planner and decorator Shobha Shastry. The weddings, she said, typically range from $50,000 to $150,000 and can go as high as $300,000.
The average cost of a wedding in Massachusetts, by comparison, is closer to $30,000, according to the research company the Wedding Report Inc.
“Itâ€™s a great revenue generator,” said Christine Kelly, a Best Western sales director. She estimated the wedding of Tanmay and Divya Patel that Saturday brought the hotel about $11,000.