Do you use a smartphone to do product research when you’re shopping in a retail store? According to a survey by Menâ€™s Health magazine and GfK Roper, 27% of men look up product reviews while shopping.
Women may be shopping commandos, but men are catching up to them. One big reason is menâ€™s ease with using digital tools.
A June 2011 found that men not only check online for the best prices on products and services in traditionally â€œmaleâ€ categories such as auto and tech, but they also do a significant amount of online comparing of prices in more â€œfemaleâ€ sectors like health/wellness and food/cooking.