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Do you use a smartphone to do product research when you’re shopping in a retail store? According to a survey by Men’s Health magazine and GfK Roper, 27% of men look up product reviews while shopping.

Women may be shopping commandos, but men are catching up to them. One big reason is men’s ease with using digital tools.

A June 2011 found that men not only check online for the best prices on products and services in traditionally “male” categories such as auto and tech, but they also do a significant amount of online comparing of prices in more “female” sectors like health/wellness and food/cooking.

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Originally posted by Dane Carlson on March 26, 2014 in News.

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