Do you use a smartphone to do product research when you’re shopping in a retail store? According to a survey by Men’s Health magazine and GfK Roper, 27% of men look up product reviews while shopping.
Women may be shopping commandos, but men are catching up to them. One big reason is men’s ease with using digital tools.
A June 2011 found that men not only check online for the best prices on products and services in traditionally “male†categories such as auto and tech, but they also do a significant amount of online comparing of prices in more “female†sectors like health/wellness and food/cooking.