Niche Biz: Dial-a-Battery

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A new business in Dubai, which could work just as well in the States or anywhere else, provides roadside car battery replacement to stranded motorists:

Any driver who experiences car battery problems — whether at home, in the workplace or on the road — can call the company for immediate assistance, to have a new replacement battery installed for a fee of Dh350 to Dh750, depending on vehicle and battery type.

After launching its operations in Dubai only in January 2012, the company has expanded to Sharjah and Abu Dhabi. Although it has a larger backing, being a part of A-Map, Dial-a-Battery’s innovative business model is something startups and new entrepreneurs can learn from. After all, the company has less than 50 employees on board and operates on a niche market.

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