Niche Biz: Herbs

The Packer:

Think of herbs as a niche within a niche.

Camilo Penalosa does.

It’s also an opportunity, said Penalosa, vice president of business development with Miami-based Infinite Herbs.

But teaching consumers and even retailers about the product is a challenge, Penalosa said.

“We basically try to let people know what should be out of the refrigerator,” he said.

Where to place an item, also can be a key to its success, Penalosa said, citing basil as an example of an item that should be close to tomatoes.

“That’s a good combination — tomatoes and basil,” he said.

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