Think of herbs as a niche within a niche.
Camilo Penalosa does.
Itâ€™s also an opportunity, said Penalosa, vice president of business development with Miami-based Infinite Herbs.
But teaching consumers and even retailers about the product is a challenge, Penalosa said.
â€œWe basically try to let people know what should be out of the refrigerator,â€ he said.
Where to place an item, also can be a key to its success, Penalosa said, citing basil as an example of an item that should be close to tomatoes.
â€œThatâ€™s a good combination â€” tomatoes and basil,â€ he said.