Selling To The Wrong Customers Will Kill Your Startup

Startup Sales Wrong Customers

Failing to find the right audience for your business will guarantee a startup’s failure. As founders tend to be fanatical about closing their first customers and hustling their way to initial traction they need to keep in mind that not all customers are created equal.

If you close deals with customers that ultimately shouldn’t be buying your product because their use cases are not a good fit you will suffer the consequences.

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