At a small bookstore in New York City, if you’ve seen one book, you’ve seen them all, because the shop only sells one book, Martian Summer: Robot Arms, Cowboy Spacemen, and My 90 Days With the Phoenix Mars Mission. The author rented the small retail space to promote his book for a few weeks. The NY Times has more:
The book is Mr. Kesslerâ€™s account of NASAâ€™s 2008 Phoenix Mars Lander mission, reported during 90 days inside mission control, in Tucson, alongside 130 leading scientists and engineers. Publishers Weekly calls the book a â€œslightly offbeat firsthand account of scientific determination and stubborn intellectâ€ that â€œdelivers a fascinating journey of discovery peppered with humor.â€
The store is part marketing ploy, to be sure (Mr. Kessler is a creative director at an advertising agency), but also part meditation on the meaning of the book in an age of e-readers and a bankrupt Borders.
â€œThis makes books feel like an art installation,â€ he said. â€œWe should care about them.â€
Mr. Kessler said he was inspired by restaurants like the Meatball Shop on the Lower East Side. â€œI was thinking about people that just sell one thing really well,â€ he said. Religions, he reasoned, ply a single book. Why canâ€™t a bookstore? He calls himself the Monobookist.
Photo by [F]oxymoron.