Some advice for the Snuggie: Watch your back!
Three years after this blanket with sleeves turned the country into “Snuggie Nation,” other wacky products are threatening to derail its phenomenal run.
Inventors of such items and the companies behind them could have the last laugh. Even in a soft economy, consumers continue to show robust demand for quirky — but highly functional — products. Meanwhile, companies that market these products are revving up their campaigns, and independent inventors keep pitching new ideas.