Stomping Ground

Let’s face it, school portraits are boring. Flat and dull.

The WSJ has taken a a look at the industry and discovered some new companies trying to revitalize it.

Kelsey and Dennis Kleiman of Brooklyn, N.Y., were underwhelmed by their daughter’s school pictures. So Mr. Kleiman, a professional photographer, volunteered to take less-stilted portraits of their daughter’s classmates. It was such a hit with the parents that in 2009 Mr. and Ms. Kleiman, whose children are 3 and 6 years old, founded a school portrait company, Stomping Ground Photo. It is among a handful of companies trying to recast school pictures.

Stomping Ground photographs are taken against a plain background and capture kids doing kid stuff: jumping, laughing, pouting. It is now photographing about 20 schools in New York and Los Angeles. Parents can view proofs online and decide which photos to purchase.

Originally posted by Dane Carlson on May 8, 2014 in Ideas.


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