Texting Shoppers

The Week:

The smartphone has become the bane of the retail industry, as savvy customers use physical stores to comparison-shop before going online on their phones to buy the same goods at a cheaper price, a practice known as showrooming. But brick-and-mortar stores are now fighting fire with fire, using smartphones to entice customers into their stores and make an immediate purchase. With the help of a new technology called geofencing, stores are sending texts to nearby customers and engaging with them on a more personal level.

Photo by Dmitriy Shironosov/ShutterStock.

Originally posted by Dane Carlson on May 10, 2014 in Ideas.

StumbleUpon


Related Posts